Nationally recognized arts leader Steven Libman to join Atlanta Ballet as CAO

Atlanta Ballet president and C.E.O. Arturo Jacobus announced during its annual meeting on July 29 that veteran arts leader Steven Libman will join the organization as chief advancement officer effective August 25. Libman was hand-picked to fill the newly created position and brings more than 30 years of national arts management experience to Atlanta Ballet. Read More …

Why Good Marketing Research Matters!

This is a lesson we can learn from our colleagues in the for-profit world where they embrace marketing research. Far too often, non-profits do not allocate the appropriate financial resources for good marketing research. Some feel that by conducting the occasional “Survey Monkey” they have fulfilled the need to learn more about one’s audience, patrons Read More …

Why Not for Profits SHOULD Pay employees better!

I’m not sure when the dangerous trend started that gave credence to the belief that non-profit organizations should pay poverty wages. Having successfully run non-profit performing arts organizations for over thirty years, I can attest to the benefit gained, output generated and overall improvement in morale when competitive wages and benefits are offered to employees. Read More …